![reddit spam bot reddit spam bot](https://i.redd.it/ya89xdr6l9s21.png)
You should also take the time to learn Reddit’s guidelines and etiquette. Make a list of those and subscribe to them, watch them to see who the influential users are, what sort of messages make the top of the list, what tends to be downvoted and where you can come in. Run Reddit searches for keywords and identify active subreddits that may have an audience receptive to your message. While you’re lurking to learn the lay of the land, take the time to leverage your keyword research. Unlike other social platforms, where activity is the key to success, Reddit benefits from creating an account and lurking around for a while before attempting to post. Reddit’s culture is unique, and it’s impossible to just jump in and wing it until you get it. If you dive in trying to force the creation of an unfunny, branded meme, you’re going to have it turned around and used against you. Reddit is even more sensitive, in part because a significant portion of the memes that circulate widely are created and popularized on the site. Very few brands can dive into that kind of culture and succeed, and it takes a very specific brand of insanity. Trying to hijack one might have a minor chance at success, but a much larger chance at failure. Trying to create one to force a marketing message is doomed to fail from the start. Meme culture online – Reddit, Tumblr and a few other sites center around them – is incredibly difficult for a brand to grasp if the business isn’t already made up of the types of people immersed in the culture already. They will zero in on your weaknesses and they will exploit them until you either deal with them, own up to them or go away.
![reddit spam bot reddit spam bot](https://i.kym-cdn.com/photos/images/original/002/145/215/8fe.png)
If you have a history of social media snafus or a critical flaw in your product you refuse to address publicly, expect Reddit to call you out on it, loudly and repeatedly. Even if you’re squarely in the interest range of Reddit users, you’re going to need to fit a particular mold. If you’re looking for middle-aged women, you won’t find much traction on Reddit. Reddit, despite having a massive audience in a wide range of interests, is really comprised of a surprisingly small demographic range. How can you connect with this audience in a way that doesn’t out you as a marketer, and how can you avoid the pitfalls that catch inexperienced businesses on the site? Determine If You Can
![reddit spam bot reddit spam bot](https://genk.mediacdn.vn/thumb_w/600/139269124445442048/2020/10/14/photo1602684542743-1602684542862752902934.jpg)
Or, on a more practical level, you can find users discussing your industry, products or problems in your niche, or even your brand itself if you’re large enough. Want to market specifically to people who love discussing a particular model of train? You can find a subreddit dedicated to that train and dive in. Second, consider the market segmentation that’s baked in to Reddit. It’s primarily populated by users in the sub-34 age range, mostly male. The site receives millions of unique views every month. There are over 12,000 active subreddits – Reddit forums dedicated to a given subject, broad or narrow – with over 100 active users. If there are so many barriers to entry, and no good tools to automate your marketing efforts, why would you want to spend the time on Reddit?įirst, consider the size of the audience.